![]() ![]() Last year’s Super Bowl reeled in 113.06 million viewers.Ĭoupled with the fact Little Caesars, for the first time this year, entered into five different stadiums, in New Orleans, Philadelphia, Kansas City, Pittsburgh, and Detroit, Vitaro says the marketing plus nontraditional growth exposed Little Caesars to “hundreds of thousands,” if not far more, consumers. The average television viewership of a regular season NFL game in 2022–2023 was 16.7 million, according to Statista. That’s one reason being the official pizza sponsor of the National Football League, a partnership it struck in 2022 that succeeded Pizza Hut’s three-year run (Papa Johns held the eight years prior), has signaled a dual unlock for Little Caesars.įirstly, there’s no denying the sheer exposure that comes with linking with one of the most visible platforms in the world. The family-owned operation isn’t known to talk all that openly about its accomplishments or size-by unit count at 4,173 stores year-end 2022, Little Caesars was the third-largest pizza chain in America, only behind Domino’s (6,686) and Pizza Hut (6,561). ![]() Little Caesars chief development officer, Jeremy Vitaro, admits the brand can keep things close to the vest at times.
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